Not the best photograph, but the opticians in Kirby Lonsdale was shut and I couldn't walk past without capturing this advert. Initially I thought it was something for the NHS promoting the importance of having your eyes tested to avoid conjunctivitis or losing your eye. Yet on closer inspection it's purpose is to advertise cool, trendy, british Ted Baker eyewear. Not sure it answers the brief which is a shame as the tag line 'glasses on the blink?' is quite witty. Not sure the gamy eye is the best way of illustrating it.