I love this identity for a sandwich shop in Vancouver. Glasfurd & Walker created this strong clean branding for the "man made" style store. My favourite part are the small animal icons on the business cards, they are so simple and beautiful. My current project, rebranding the local butcher, is proving quite difficult as people don't want to see the actual meat or notion of the animal. However, I feel it's important that people should see the animal the meat came from and these little logos evoke that idea, but in an anonymous way; the animals don't have eyes of a mouth and are all black in colour... they lack personality (which is ideal as people are then less attached to the idea of it being a cute pig etc) The branding really does have a masculine no nonsense feel to it! Thumbs up from me.