Wednesday 3pm Johnny Hardstaff entered our studio and gave us an industry based brief he had persued himself for 'Toshiba'. This required a concept to capture the publics imagination and position the brand as hi tech and cutting edge in the field of imaging. We had 24 hours to tackle the task. I decided to work on my own and try and get the most out of the opportunity as I could.
It was all abit scary at first. I found the idea of working with such a well known designer daunting, what did he expect from us and what if it wasn't good enough? However, Johnny was very friendly and approachable and ensured the workshop remained fun for all involved. The vibe he gave off was very encouraging; he didn't belittle ideas or thought processes.
My idea was based around what happens to photographs at home as my Mum stores all precious imagery in metal tins and filing cabinets; effectively a time capsule. We discussed the concept of having a safe storage device or achieve that people could upload images to and trust 110%, but people just wouldn't buy into it and it would never quite believe. Instead this lead me to think about having proud imagery on show instead of storing it away. The idea of living rooms and staircases being full of photos for all to see.
Basically my idea would consist of the nation showing proud moments of their life for all to see. Perhaps photos in a mock up living room, recordings of school plays on a tv set all in the middle of the city proving intriguing to look at. Photos up flights of stairs in the office or the tube. Maybe this would encourage people to record more memories in their life through high tech devices...
We put up our work and had a friendly crit at the end of Thursday afternoon. Although my idea wasn't the strongest in the group I felt it was a great chance to tackle something in a short space of time. I really enjoyed the 24hours; it made me feel more confident and was like a little bit of escapism from current projects!