My fondness for the outdoors and the winter weather means that Land Rovers '#Hibernot' is potentially my favourite advertising campaign of all time. (Big statement!) Who needs summer. Might go and make a flask and put my walking boots on...
Everybody should shop at Mapie Miller. a.) because it's fantastic for independent, designerly homeware and gifts and b.) because I did the branding and art direction for the website!
I managed to catch the last day of ' The Museum of Everything' in Selfridges, Oxford Street. I think the hype and branding around the exhibition was infact far greater than the content and substance inside.
"We want our brand to support, represent and generate awareness of our region and we want our customers to love, enjoy and get a long life from our products."
I think this is a great way to brand the Lake District using simple contemporary graphics.
The annual Lantern Procession in Ulverston - Where the local people take to the streets with their handmade lanterns. This year the theme was Vikings. Amazing fireworks at the end!
In the cobbled streets of Ulverston I encountered a poster campaign regarding a new supermarket coming to town centre. For full details have a look at the North West Evening News write up here. But in a nut shell; local traders are disputing the plans for fear of Ulverston losing it's proud Market town status. When i saw the poster I could help notice that (a.) I nearly didn't notice it and (b.) there was just too much text and no imagery.
Something eyecatching like the poster Karmarama did for their local mini market when Sainsbury's moved round the corner would be much more effective and get the message across quicker.
Without getting too involved in the politics of the local town (although my love for the local butchers is known by many and a supermarket could effect trading!) The said poster needs some TLC, and I think I'm the one to do it! So watch this space!
Spotted this whilst on the bus over the weekend. The photograph here doesnt do it much justice, but the Dental Angel in Kendal looks super sleek and contemporary. LOVE the logo. Wish my dentist looked like this, it would make the pain of going much more bareable!
I've been working with Nicolas Lowe, Creative Director of Butternut Studios, for the past few weeks to create a brand identity suitable for his bespoke furniture. Above are some of the pieces he's created. Lovely.